Advertising and IMC 9th edition

ISBN:0132163640

ISBN13:9780132163644

Publisher:Prentice Hall

Authors:Sandra E. Moriarty, Sandra Moriarty, Nancy Mitchell, Nancy D Mitchell, William Wells, William D. Wells

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Advertising and IMC Description

Advertising & IMC 9 Edition <>An accessible and well-written approach to advertising.   Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.   The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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